{"id":998,"date":"2023-09-01T12:28:28","date_gmt":"2023-09-01T12:28:28","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:39:47","modified_gmt":"2025-04-04T09:39:47","slug":"a-matter-of-wording-creating-b2b-comms-with-meaning","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/a-matter-of-wording-creating-b2b-comms-with-meaning\/","title":{"rendered":"A Matter of Wording: Creating B2B Comms with Meaning"},"content":{"rendered":"<p>You\u2019ve heard the phrase, \u2018Too many cooks spoil the broth,\u2019 but what about this one:<\/p>\n<p>Too many words spoil the content.<\/p>\n<p>Words are potent things. They can motivate, inspire, bring about change and have a tangible impact on us. But, these days, a lot of the ways we end up using words are overly complicated. Sentences are stuffed with jargon, new corporate buzzwords seem to pop up every day, and big words are stuffing themselves into spaces that small words could happily fill.<\/p>\n<p>It&#8217;s off-putting and alienating, as well as a big time-waster \u2013 not just for the writer, but for the reader, too.<\/p>\n<p>True, words are great for SEO. Content is king, after all, and regular comms are key to the success of any\u00a0<strong><a href=\"https:\/\/www.incentivesmart.com\/customer-loyalty\" target=\"_blank\" rel=\"noopener\">customer incentive programme<\/a><\/strong>. But it\u2019s always been about quality, and it always will be. Words that are big on meaning, small on wasted syllables, are always going to perform best with human audiences, and insight the most action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard the phrase, \u2018Too many cooks spoil the broth,\u2019 but what about this one: Too many words spoil the&#8230;<\/p>\n","protected":false},"author":10,"featured_media":999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Matter of Wording: Creating B2B Comms with Meaning<\/title>\n<meta name=\"description\" content=\"Words are great, but they&#039;re easily wasted on the wrong time, wrong place. 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