{"id":996,"date":"2023-09-22T12:24:36","date_gmt":"2023-09-22T12:24:36","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:37:33","modified_gmt":"2025-04-04T09:37:33","slug":"the-cost-of-doing-nothing","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/the-cost-of-doing-nothing\/","title":{"rendered":"The Cost of Doing Nothing"},"content":{"rendered":"

Sometimes, the very best thing you can do is nothing at all. There\u2019s a fine line between following up on sales leads just the right number of times (persistent) and following up on leads way too many times (downright annoying). Thinking too hard about one problem can only serve to push the solution further and further out of sight. Taking advantage of the odd red-letter day here or there to sit on the sofa and listen to the sounds of the birds is a lot better than pushing through the usual routine.<\/p>\n

But doing nothing isn\u2019t always the best thing you could be doing. In fact, more often than not, putting off the inevitable or forcing what\u00a0should<\/em>\u00a0be a priority to the very back of your mind is the worst thing you could do. In fact, a lot of people argue that tackling the toughest jobs first \u2013 AKA, the ones you want to shelve under \u2018This can wait indefinitely\u2019 \u2013 is the best way to boost productivity.<\/p>\n

Doing nothing comes at the cost of valuable, once-in-a-lifetime opportunities, but it can also come at a much higher cost \u2013 the ROI you\u00a0could<\/em>\u00a0be extracting from your efforts, if only you\u2019d started sooner.<\/p>\n

Think of the estate agents\u2019 favourite motto: if you lived here, you\u2019d be home by now. This is something we know all too well here at Incentivesmart:<\/p>\n

If you had a\u00a0B2B customer loyalty programme<\/strong><\/a>, you\u2019d have a near-indestructible customer base by now.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sometimes, the very best thing you can do is nothing at all. There\u2019s a fine line between following up on…<\/p>\n","protected":false},"author":10,"featured_media":997,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\nThe Cost of Doing Nothing<\/title>\n<meta name=\"description\" content=\"We get it, deferring your decision over customer loyalty until some indeterminate point in the future has its temptations. 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