{"id":994,"date":"2023-09-27T12:24:05","date_gmt":"2023-09-27T12:24:05","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:36:18","modified_gmt":"2025-04-04T09:36:18","slug":"customer-loyalty-plan","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/","title":{"rendered":"How to Create a Winning Customer Loyalty Plan"},"content":{"rendered":"<p>On the lookout for smart ways to reel in new customers and keep current ones coming back for more? That&#8217;s where a well-considered customer loyalty plan comes into play.<\/p>\n<p>Loyalty plans are the secret ingredient to building strong, long-lasting relationships with customers, boosting your bottom line, and turning regular buyers into enthusiastic brand supporters.<\/p>\n<p><strong><em>In fact, studies have shown that increasing customer retention by just 5% can lead to a 70% increase in profits.<\/em><\/strong><\/p>\n<p><strong><a href=\"https:\/\/www.incentivesmart.com\/blog\/loyalty-management\" rel=\"noopener\">Loyalty management<\/a> <\/strong>has witnessed a resurgence in popularity of late, and for good reason.<\/p>\n<p>With such a crowded retail and online market, businesses from across the globe are fighting in the same pool for the same customers &#8211; and one of the key ways to stand out is by offering top-notch loyalty rewards, so they\u2019re encouraged to keep spending their cash.<\/p>\n<p>Ultimately, it\u2019s all about understanding what truly makes your customers tick.<\/p>\n<p>Even the biggest global brands such as Starbucks, Sephora and Lanc\u00f4me have jumped on the bandwagon, so it\u2019s not a strategy to be overlooked if you want to stay ahead of the competition.<em><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the lookout for smart ways to reel in new customers and keep current ones coming back for more? That&#8217;s&#8230;<\/p>\n","protected":false},"author":10,"featured_media":995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Create a Winning Customer Loyalty Plan | Top Loyalty Strategies<\/title>\n<meta name=\"description\" content=\"Customer loyalty plans build strong, long-lasting relationships. Loyalty planning boosts repeat orders &amp; turns one-time customers into brand advocates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create a Winning Customer Loyalty Plan | Top Loyalty Strategies\" \/>\n<meta property=\"og:description\" content=\"Customer loyalty plans build strong, long-lasting relationships. Loyalty planning boosts repeat orders &amp; turns one-time customers into brand advocates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-27T12:24:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T09:36:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/A-Winning-Customer-Loyalty-Plan.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"headline\":\"How to Create a Winning Customer Loyalty Plan\",\"datePublished\":\"2023-09-27T12:24:05+00:00\",\"dateModified\":\"2025-04-04T09:36:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/\"},\"wordCount\":190,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/A-Winning-Customer-Loyalty-Plan.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/\",\"name\":\"Create a Winning Customer Loyalty Plan | Top Loyalty Strategies\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/A-Winning-Customer-Loyalty-Plan.jpg\",\"datePublished\":\"2023-09-27T12:24:05+00:00\",\"dateModified\":\"2025-04-04T09:36:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"description\":\"Customer loyalty plans build strong, long-lasting relationships. 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