{"id":6272,"date":"2025-09-08T10:55:32","date_gmt":"2025-09-08T10:55:32","guid":{"rendered":"https:\/\/www.incentivesmart.com\/?p=6272"},"modified":"2025-09-08T10:55:32","modified_gmt":"2025-09-08T10:55:32","slug":"why-2026-must-be-the-year-of-customer-loyalty-not-just-discounts","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/why-2026-must-be-the-year-of-customer-loyalty-not-just-discounts\/","title":{"rendered":"Why 2026 Must Be the Year of Customer Loyalty (Not Just Discounts)"},"content":{"rendered":"<p>As Black Friday looms and Christmas promotions roll out, inboxes are about to be flooded with deals, discounts, and rebates. It\u2019s an annual ritual: brands racing to the bottom with cut-price offers in the hope of grabbing quick wins before year-end.<\/p>\n<p>But here\u2019s the uncomfortable truth, <strong>while discounts might drive short-term transactions, they rarely create long-term value.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Black Friday looms and Christmas promotions roll out, inboxes are about to be flooded with deals, discounts, and rebates&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":6273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-6272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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