{"id":4686,"date":"2025-02-11T08:23:32","date_gmt":"2025-02-11T08:23:32","guid":{"rendered":"https:\/\/www.incentivesmart.com\/?p=4686"},"modified":"2025-02-11T08:23:32","modified_gmt":"2025-02-11T08:23:32","slug":"drive-installer-sales-using-promotions-rewards","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/","title":{"rendered":"How to Drive Installer Sales Using Promotions and Rewards"},"content":{"rendered":"<p><strong>As loyalty experts, we\u2019ve spent years helping manufacturers like yours connect with installers to inspire action. Installers are the backbone of your trade sales after all, and if you want them to prioritise your products over a competitor\u2019s, you need more than just quality products. You need a strategy that makes them feel valued and motivated to engage with your brand.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Promotions and rewards are a valuable piece of the puzzle here, and when done right, they can ignite your installer network and drive measurable sales growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll reveal the types of incentives that are typically well-received by installers, best practices for running successful promotions and how to track success and gather feedback to keep improving.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As loyalty experts, we\u2019ve spent years helping manufacturers like yours connect with installers to inspire action. Installers are the backbone&#8230;<\/p>\n","protected":false},"author":11,"featured_media":4689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-installers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Drive Installer Sales Using Promotions and Rewards<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Drive Installer Sales Using Promotions and Rewards\" \/>\n<meta property=\"og:description\" content=\"As loyalty experts, we\u2019ve spent years helping manufacturers like yours connect with installers to inspire action. Installers are the backbone...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T08:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joanna Tracey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Tracey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\"},\"author\":{\"name\":\"Joanna Tracey\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/5142a813b2d743b9b4e6625ade49a4a0\"},\"headline\":\"How to Drive Installer Sales Using Promotions and Rewards\",\"datePublished\":\"2025-02-11T08:23:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\"},\"wordCount\":131,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\",\"name\":\"How to Drive Installer Sales Using Promotions and Rewards\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png\",\"datePublished\":\"2025-02-11T08:23:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/5142a813b2d743b9b4e6625ade49a4a0\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage\",\"url\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png\",\"contentUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png\",\"width\":1024,\"height\":600,\"caption\":\"How to Drive Installer Sales Using Promotions and Rewards\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.incentivesmart.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Drive Installer Sales Using Promotions and Rewards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.incentivesmart.com\/#website\",\"url\":\"https:\/\/www.incentivesmart.com\/\",\"name\":\"Incentivesmart\",\"description\":\"Unleash the power of Rewarding Relationships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.incentivesmart.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/5142a813b2d743b9b4e6625ade49a4a0\",\"name\":\"Joanna Tracey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/58f63b478f75a8bfe90571823f4d2fe298b6ddf37719c38d0cfc222945f3e609?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/58f63b478f75a8bfe90571823f4d2fe298b6ddf37719c38d0cfc222945f3e609?s=96&d=mm&r=g\",\"caption\":\"Joanna Tracey\"},\"url\":\"https:\/\/www.incentivesmart.com\/blog\/author\/joannabeebrilliantmarketing-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Drive Installer Sales Using Promotions and Rewards","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/","og_locale":"en_GB","og_type":"article","og_title":"How to Drive Installer Sales Using Promotions and Rewards","og_description":"As loyalty experts, we\u2019ve spent years helping manufacturers like yours connect with installers to inspire action. Installers are the backbone...","og_url":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/","og_site_name":"Incentivesmart","article_published_time":"2025-02-11T08:23:32+00:00","og_image":[{"width":1024,"height":600,"url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png","type":"image\/png"}],"author":"Joanna Tracey","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joanna Tracey","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#article","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/"},"author":{"name":"Joanna Tracey","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/5142a813b2d743b9b4e6625ade49a4a0"},"headline":"How to Drive Installer Sales Using Promotions and Rewards","datePublished":"2025-02-11T08:23:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/"},"wordCount":131,"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/","url":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/","name":"How to Drive Installer Sales Using Promotions and Rewards","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage"},"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png","datePublished":"2025-02-11T08:23:32+00:00","author":{"@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/5142a813b2d743b9b4e6625ade49a4a0"},"breadcrumb":{"@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#primaryimage","url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png","contentUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2025\/01\/Blog-Headers-2-Customer-Loyalty-Blog-Header-1.png","width":1024,"height":600,"caption":"How to Drive Installer Sales Using Promotions and Rewards"},{"@type":"BreadcrumbList","@id":"https:\/\/www.incentivesmart.com\/blog\/drive-installer-sales-using-promotions-rewards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incentivesmart.com\/"},{"@type":"ListItem","position":2,"name":"How to Drive Installer Sales Using Promotions and Rewards"}]},{"@type":"WebSite","@id":"https:\/\/www.incentivesmart.com\/#website","url":"https:\/\/www.incentivesmart.com\/","name":"Incentivesmart","description":"Unleash the power of Rewarding Relationships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incentivesmart.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/5142a813b2d743b9b4e6625ade49a4a0","name":"Joanna Tracey","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/58f63b478f75a8bfe90571823f4d2fe298b6ddf37719c38d0cfc222945f3e609?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58f63b478f75a8bfe90571823f4d2fe298b6ddf37719c38d0cfc222945f3e609?s=96&d=mm&r=g","caption":"Joanna Tracey"},"url":"https:\/\/www.incentivesmart.com\/blog\/author\/joannabeebrilliantmarketing-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/4686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/comments?post=4686"}],"version-history":[{"count":0,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/4686\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media\/4689"}],"wp:attachment":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media?parent=4686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/categories?post=4686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/tags?post=4686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}