{"id":1236,"date":"2020-07-15T16:22:12","date_gmt":"2020-07-15T16:22:12","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:35:22","modified_gmt":"2025-04-04T10:35:22","slug":"creating-a-loyal-customer","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/creating-a-loyal-customer\/","title":{"rendered":"7 Tips for Creating a Loyal Customer With an Engagement Programme"},"content":{"rendered":"<p>In the UK alone,\u00a0<a href=\"https:\/\/www.telegraph.co.uk\/politics\/2019\/01\/24\/start-ups-across-uk-going-bust-need-careful-management-economy\/#:~:text=Remarkably%2C%20660%2C000%20new%20companies,a%20new%20business%20every%20year!\" target=\"_blank\" rel=\"noopener\">660,000<\/a><a href=\"https:\/\/www.telegraph.co.uk\/politics\/2019\/01\/24\/start-ups-across-uk-going-bust-need-careful-management-economy\/#:~:text=Remarkably%2C%20660%2C000%20new%20companies,a%20new%20business%20every%20year!\" rel=\"noopener\">\u00a0new businesses are registered every year,<\/a>\u00a0so there are likely to be plenty of brands with similar products and services to yours. In this highly competitive market, connecting with customers and differentiating your brand through an engagement programme can be a powerful way to establish customer loyalty.<\/p>\n<p>Studying the behaviour of your customers by observing the data your loyalty platform generates will help you to understand your customers better and personalise your engagement strategy.\u00a0<a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/customer-loyalty-statistics\/\" target=\"_blank\" rel=\"noopener\">56%<\/a><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/customer-loyalty-statistics\/\" target=\"_blank\" rel=\"noopener\">\u00a0of customers stay brand loyal to companies that just &#8220;get them&#8221;<\/a>, and 75% of customers say they favour companies that offer rewards. But, to get the most out of your engagement programme and ensure that your efforts are helping to reinforce those critical emotional bonds between brand and customer, we&#8217;d like to share a few tips for creating a comprehensive, ROI yielding strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the UK alone,\u00a0660,000\u00a0new businesses are registered every year,\u00a0so there are likely to be plenty of brands with similar products&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1237,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 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