{"id":1216,"date":"2021-02-26T16:06:22","date_gmt":"2021-02-26T16:06:22","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:33:22","modified_gmt":"2025-04-04T10:33:22","slug":"how-a-customer-effort-score-can-gauge-your-customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/how-a-customer-effort-score-can-gauge-your-customer-satisfaction\/","title":{"rendered":"How a Customer Effort Score (CES) can Gauge your Customer Satisfaction"},"content":{"rendered":"<p>Many marketing professionals and customer-facing teams are measured on customer satisfaction and engagement.\u00a0 The happier the customer, the better! Sounds fairly simple, right? But how do you actually prove these results? How do you report and improve on these areas? What information will help you understand how your customers truly feel? You need a structured process whereby you can really gauge and measure your customer satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many marketing professionals and customer-facing teams are measured on customer satisfaction and engagement.\u00a0 The happier the customer, the better! Sounds&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a Customer Effort Score (CES) can Gauge your Customer Satisfaction<\/title>\n<meta name=\"description\" content=\"A customer effort score is based around how much energy a customer had to exert in order to get the desired result from your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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