{"id":1204,"date":"2021-05-07T15:59:21","date_gmt":"2021-05-07T15:59:21","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:31:44","modified_gmt":"2025-04-04T10:31:44","slug":"a-channel-loyalty-programme-solution-to-rebates-that-wont-impact-your-cash-flow","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/a-channel-loyalty-programme-solution-to-rebates-that-wont-impact-your-cash-flow\/","title":{"rendered":"A channel loyalty programme solution to rebates that won\u2019t impact your cash flow"},"content":{"rendered":"

The best way to use\u00a0rebates<\/a>\u00a0to attract new business is by using a straight cash discount, right?<\/p>\n

After all, cash discounts are easy for customers to understand and straightforward to apply.<\/p>\n

However, just because a concept is simple, doesn\u2019t make it right. True – a cash discount or rebate will certainly have instant appeal. But, let\u2019s first take a step back and address the fundamental question that we should be asking before planning any campaign \u2013 what are we trying to achieve?<\/p>\n

Delivering a long-lasting and loyal customer base<\/p>\n

Let\u2019s say the answer is \u2013 a quick sale. Then maybe a cash discount will work best. On the other hand, what if our goal is more long-term? What if our aim is to build a lasting and loyal customer base? What if we want to become our customers\u2019 \u2018most-loved\u2019 supplier \u2013 one that they remember, talk about and return to, by default, time and again? If this is our holy grail, then we should be looking at initiatives that have long-term perceived value and that provide our business with customer loyalty that \u2018sticks\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

The best way to use\u00a0rebates\u00a0to attract new business is by using a straight cash discount, right? After all, cash discounts…<\/p>\n","protected":false},"author":10,"featured_media":1205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\nA channel loyalty programme solution to rebates that won\u2019t impact your cash flow | Incentivesmart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/a-channel-loyalty-programme-solution-to-rebates-that-wont-impact-your-cash-flow\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A channel loyalty programme solution to rebates that won\u2019t impact your cash flow | Incentivesmart\" \/>\n<meta property=\"og:description\" content=\"The best way to use\u00a0rebates\u00a0to attract new business is by using a straight cash discount, right? 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