{"id":1194,"date":"2021-06-09T15:53:20","date_gmt":"2021-06-09T15:53:20","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:29:04","modified_gmt":"2025-04-04T10:29:04","slug":"successful-channel-management-that-will-create-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/successful-channel-management-that-will-create-brand-ambassadors\/","title":{"rendered":"Successful Channel Management that Will Create Brand Ambassadors"},"content":{"rendered":"<p>Imagine it\u2019s a Sunday and you\u2019re in Tesco collecting some bits for the upcoming week. Going shopping whilst hungry is always a bad idea&#8230; Everything looks so good! You arrive in the bakery aisle. (Diets don\u2019t count at the weekend, right?) The smell of fresh Tesco Finest cookies draws you in. But the way the icing is melting on those Mr Kipling cakes looks good too! But perhaps you fancy something more savoury? Decisions, decisions!<\/p>\n<p>Just as you go to grab a packet of cookies, you see your friend and stop for a quick chat. \u201cYou need to try those new McVittie biscuits by the way! They are absolutely amazing!\u201d Says your friend. So you put the cookies back and go for the biscuits instead. 5 minutes ago you hadn\u2019t even considered them but your friend said they were good so you trust them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine it\u2019s a Sunday and you\u2019re in Tesco collecting some bits for the upcoming week. Going shopping whilst hungry is&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successful Channel Management that Will Create Brand Ambassadors<\/title>\n<meta name=\"description\" content=\"Distribution partners should be brand ambassadors. 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