{"id":1145,"date":"2021-11-09T15:22:40","date_gmt":"2021-11-09T15:22:40","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-22T15:52:49","modified_gmt":"2025-04-22T15:52:49","slug":"how-our-brain-chemicals-affect-loyalty-and-engagement","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/","title":{"rendered":"How our brain chemicals affect loyalty and engagement"},"content":{"rendered":"

95% of our purchasing decisions are made with our subconscious mind<\/a>, which is mainly driven by emotion. We may not realise it but there’s research out there that shows we’re not as savvy as we might think! We spend time comparing brands, pricing, features and functionality, but the ultimate decision is largely emotional.<\/p>\n

When we feel loyal to a brand we have high emotional engagement with them and are more likely to continue buying their products. This is why businesses need to harness those emotional connections. In fact, a\u00a0report from Capgemini found that\u00a082% of consumers with high emotional engagement would always buy the brand they are loyal to<\/a>\u00a0when making purchasing decisions, and as many as 70% of emotionally engaged consumers say they spend up to two times or more on brands they are loyal to.<\/p>\n

Us humans are driven by emotion,\u00a0even when we think we’re not! There are several chemicals which govern our emotions, and we’re going to be looking at the main three that are responsible for our happiness – Dopamine, Oxytocin and Serotonin.<\/p>\n

If brands want to create long-lasting emotional connections with\u00a0their audience, they need to understand how these chemicals flow…<\/p>\n","protected":false},"excerpt":{"rendered":"

95% of our purchasing decisions are made with our subconscious mind, which is mainly driven by emotion. We may not…<\/p>\n","protected":false},"author":10,"featured_media":1146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty","topics-employee-engagement","topics-employee-rewards-and-recognition"],"acf":[],"yoast_head":"\nHow our brain chemicals affect loyalty and engagement<\/title>\n<meta name=\"description\" content=\"There are three brain chemicals that drive our purchasing decisions and increase our loyalty towards certain brands - Dopamine, Oxytocin and Serotonin. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How our brain chemicals affect loyalty and engagement\" \/>\n<meta property=\"og:description\" content=\"There are three brain chemicals that drive our purchasing decisions and increase our loyalty towards certain brands - Dopamine, Oxytocin and Serotonin. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-09T15:22:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T15:52:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"headline\":\"How our brain chemicals affect loyalty and engagement\",\"datePublished\":\"2021-11-09T15:22:40+00:00\",\"dateModified\":\"2025-04-22T15:52:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\"},\"wordCount\":207,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\",\"name\":\"How our brain chemicals affect loyalty and engagement\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg\",\"datePublished\":\"2021-11-09T15:22:40+00:00\",\"dateModified\":\"2025-04-22T15:52:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"description\":\"There are three brain chemicals that drive our purchasing decisions and increase our loyalty towards certain brands - Dopamine, Oxytocin and Serotonin. Read more.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage\",\"url\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg\",\"contentUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg\",\"width\":1000,\"height\":655},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.incentivesmart.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How our brain chemicals affect loyalty and engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.incentivesmart.com\/#website\",\"url\":\"https:\/\/www.incentivesmart.com\/\",\"name\":\"Incentivesmart\",\"description\":\"Unleash the power of Rewarding Relationships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.incentivesmart.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"url\":\"https:\/\/www.incentivesmart.com\/blog\/author\/alex\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How our brain chemicals affect loyalty and engagement","description":"There are three brain chemicals that drive our purchasing decisions and increase our loyalty towards certain brands - Dopamine, Oxytocin and Serotonin. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/","og_locale":"en_GB","og_type":"article","og_title":"How our brain chemicals affect loyalty and engagement","og_description":"There are three brain chemicals that drive our purchasing decisions and increase our loyalty towards certain brands - Dopamine, Oxytocin and Serotonin. Read more.","og_url":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/","og_site_name":"Incentivesmart","article_published_time":"2021-11-09T15:22:40+00:00","article_modified_time":"2025-04-22T15:52:49+00:00","og_image":[{"width":1000,"height":655,"url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg","type":"image\/jpeg"}],"author":"Alex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#article","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/"},"author":{"name":"Alex","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a"},"headline":"How our brain chemicals affect loyalty and engagement","datePublished":"2021-11-09T15:22:40+00:00","dateModified":"2025-04-22T15:52:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/"},"wordCount":207,"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/","url":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/","name":"How our brain chemicals affect loyalty and engagement","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage"},"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg","datePublished":"2021-11-09T15:22:40+00:00","dateModified":"2025-04-22T15:52:49+00:00","author":{"@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a"},"description":"There are three brain chemicals that drive our purchasing decisions and increase our loyalty towards certain brands - Dopamine, Oxytocin and Serotonin. Read more.","breadcrumb":{"@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#primaryimage","url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg","contentUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Young-girl-thinking-with-glowing.jpg","width":1000,"height":655},{"@type":"BreadcrumbList","@id":"https:\/\/www.incentivesmart.com\/blog\/how-our-brain-chemicals-affect-loyalty-and-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incentivesmart.com\/"},{"@type":"ListItem","position":2,"name":"How our brain chemicals affect loyalty and engagement"}]},{"@type":"WebSite","@id":"https:\/\/www.incentivesmart.com\/#website","url":"https:\/\/www.incentivesmart.com\/","name":"Incentivesmart","description":"Unleash the power of Rewarding Relationships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incentivesmart.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g","caption":"Alex"},"url":"https:\/\/www.incentivesmart.com\/blog\/author\/alex\/"}]}},"_links":{"self":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/1145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/comments?post=1145"}],"version-history":[{"count":0,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/1145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media\/1146"}],"wp:attachment":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media?parent=1145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/categories?post=1145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/tags?post=1145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}