{"id":1122,"date":"2021-12-21T15:09:11","date_gmt":"2021-12-21T15:09:11","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:21:27","modified_gmt":"2025-04-04T10:21:27","slug":"customer-loyalty-glossary","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/customer-loyalty-glossary\/","title":{"rendered":"Customer Loyalty Glossary"},"content":{"rendered":"<p>How do you define customer loyalty? \ud83e\udd14<\/p>\n<p>What does retention mean? \ud83d\ude15<\/p>\n<p>What exactly is a points-based programme? \ud83e\udd74<\/p>\n<p>We&#8217;ve put together a glossary of customer loyalty terms to answer these questions, explain many other terms, help you educate others and increase customer loyalty in your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you define customer loyalty? \ud83e\udd14 What does retention mean? \ud83d\ude15 What exactly is a points-based programme? \ud83e\udd74 We&#8217;ve&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customer Loyalty Glossary<\/title>\n<meta name=\"description\" content=\"We&#039;ve put together a glossary of customer loyalty terms to help you educate others and increase customer loyalty in your business. 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