{"id":1112,"date":"2022-01-26T14:48:26","date_gmt":"2022-01-26T14:48:26","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:18:34","modified_gmt":"2025-04-04T10:18:34","slug":"why-the-element-of-surprise-is-still-critical-to-brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/why-the-element-of-surprise-is-still-critical-to-brand-loyalty\/","title":{"rendered":"Why the element of surprise is still critical to brand loyalty"},"content":{"rendered":"<p>When was the last time a business pleasantly surprised you?<\/p>\n<p>Was it when a supermarket customer assistant helped bring your shopping to the car? Maybe your local bakery gave you some free cake to say thanks for your loyalty?<\/p>\n<p>Whatever it was, this type of experience will always stick with you. They&#8217;re memorable. They make you feel good. 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