{"id":1094,"date":"2022-04-06T14:38:35","date_gmt":"2022-04-06T14:38:35","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-02-03T13:30:56","modified_gmt":"2025-02-03T13:30:56","slug":"how-housing-associations-can-use-marketing-segmentation-effectively","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/how-housing-associations-can-use-marketing-segmentation-effectively\/","title":{"rendered":"How Housing Associations can use Marketing Segmentation Effectively"},"content":{"rendered":"<p>Segmentation is referred to as the process of separating your marketing targets into groups with similar traits. It\u2019s a strategy used by marketing professionals that allows you to collate your customers in a way that then lets you identify the best ways to send the right message at the right time.<\/p>\n<p>Segmentation is different to targeting, although they can be closely linked. Targeting is the action of looking at an already defined market segment and developing a strategy specifically for them.<\/p>\n<p>Let\u2019s be clear segmentation shouldn\u2019t be seen as the be-all and end-all of marketing activity. Nor must it ever be used to discriminate or eliminate customers; more so it\u2019s about being inclusive by recognising that your audience are all unique and at different points of their journey with you. Understanding where they are on this journey and then providing guidance that\u2019s relevant and meaningful at that moment in time, will lead to engagement and building trust. Grand Union Housing identified this clearly at Housing 2022 \u2013 a takeaway that got a positive reaction from the audience attending.<\/p>\n<p>By reviewing your data, you can create clusters based on specific criteria related to an individual&#8217;s age, income, subjects of interest and behaviours. Not all criteria will be right for your business, so you need to consider the actions you require, the messaging you need to get across and how this impacts your customers. When you start delving into segmentation techniques, you learn more about your customer\u2019s core values and what will ultimately attract them to engage with you. Marketers have witnessed a\u00a0<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\">760% increase in revenue by segmenting their email campaigns<\/a>, so investing time in segmentation can be seriously worthwhile.<\/p>\n<p>We\u2019re going to explore the different types of market segmentation and how to use market segmentation effectively so you can develop those #RewardingRelationships with your customers.<strong>\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Segmentation is referred to as the process of separating your marketing targets into groups with similar traits. It\u2019s a strategy&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-housing-associations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Housing Associations can use Marketing Segmentation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/how-housing-associations-can-use-marketing-segmentation-effectively\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Housing Associations can use Marketing Segmentation\" \/>\n<meta property=\"og:description\" content=\"Segmentation is referred to as the process of separating your marketing targets into groups with similar traits. It\u2019s a strategy...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/how-housing-associations-can-use-marketing-segmentation-effectively\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T14:38:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-03T13:30:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/segmentation-blog-5-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" 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