By now, it\u2019s no secret that customers like to be rewarded for their loyalty. In varying forms, this cycle has underpinned the B2C world for centuries \u2013 and, more recently, has proven itself to be one of the most transformative strategies for B2B companies too.<\/p>\n
On the surface, it sounds so simple. And why not? That\u2019s part of its charm, its adaptability, and\u00a0why<\/em>\u00a0it has worked for so long, despite the massive changes the retail sector has gone through since its introduction. It does\u00a0sound<\/em>\u00a0simple \u2013 but is it?<\/p>\n For the customer, yes \u2013 but, whether or not you believe they\u2019re always right, you can\u2019t deny that they\u2019re not always straightforward. Take, if you will, the fact ninety-nine times out of a hundred, the most popular answer to the question, \u2018What reward do you want?\u2019 will be, \u2018Cash!<\/em>\u2019 In fact, a recent survey found 60% of respondents expressed a preference for cash rewards.\u00a0But<\/em>\u00a0\u2013 and it\u2019s a big but \u2013 our own experience has consistently proven to us that your B2B customers with an excellent rewards scheme is achieved far more effectively with points \u2013 not cold, hard cash.<\/p>\n As of 2016, more than 80% of US businesses were utilising non-cash incentives \u2013 and investing billions into their schemes in the process. If that doesn\u2019t convince you, then read five more reasons to choose points over cash below\u2026<\/p>\n","protected":false},"excerpt":{"rendered":" By now, it\u2019s no secret that customers like to be rewarded for their loyalty. In varying forms, this cycle has…<\/p>\n","protected":false},"author":10,"featured_media":1075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\n