The end of another year always represents a good opportunity to reflect on everything that has happened. The good, the bad, and the headlines from the world of customer loyalty. Reflecting on brands\u2019 successes and failures in building loyalty customer bases is as traditional as the yule log, the mince pie, the decked halls and all the trimmings. Just ask the man in red.<\/p>\n
There is plenty to think about, even as we prepare for a successful finale and look forward to a whole new year of\u00a0big moments\u00a0<\/em>for B2B and B2C businesses. But before we move on, lets take this moment to reflect on something huge this year that took on the loyalty world by storm.<\/p>\n This year, big-name supermarket Asda unveiled their maiden rewards scheme ‘ASDA Rewards’.\u00a0The basic premise is pretty unique compared with other, already \u2018successful\u2019 supermarket loyalty schemes, but the key feature \u2013 the one that\u00a0really<\/em>\u00a0interested us \u2013 was the offer of money in exchange for loyalty, rather than points.<\/p>\n","protected":false},"excerpt":{"rendered":" The end of another year always represents a good opportunity to reflect on everything that has happened. The good, the…<\/p>\n","protected":false},"author":10,"featured_media":1071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\n