{"id":1064,"date":"2023-01-27T14:09:05","date_gmt":"2023-01-27T14:09:05","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:08:14","modified_gmt":"2025-04-04T10:08:14","slug":"where-does-customer-loyalty-sit","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/where-does-customer-loyalty-sit\/","title":{"rendered":"Where does customer loyalty sit in your marketing strategy?"},"content":{"rendered":"

A\u00a0customer loyalty programme<\/a>\u00a0is a really important piece of the business strategy because its main aim is to help retain your valued customers as well as give you an advantage to recruit new customers. It may seem obvious, but in a world where the marketing function is generally pretty maxed out, does loyalty even come into the conversation?<\/p>\n

In terms of boosting customer acquisition and retention,\u00a0loyalty management<\/a>\u00a0should be seen as the obvious choice, since they (ideally) offer a clear, simple, and worthwhile incentive to customers who could just as easily go elsewhere. They inspire loyalty, and give you the perfect platform on which to start building an emotional connection that will last way into the future, even if rivals are sometimes able to undercut you on price (as just one example).<\/p>\n

Plus, enthusiastic customers attract enthusiastic customers, thus exponentially boosting acquisition and, in time, retention. Isn\u2019t that what a marketer’s dreams are made of?<\/p>\n

And that\u2019s not all they have to offer a business? Even if that was the full story,\u00a0B2B loyalty programmes<\/a>\u00a0would still represent one of the fundamentals of good business practice. The promise of better acquisition and retention\u00a0isn\u2019t<\/em>\u00a0the full story \u2013 which means we have plenty more to talk about.<\/p>\n","protected":false},"excerpt":{"rendered":"

A\u00a0customer loyalty programme\u00a0is a really important piece of the business strategy because its main aim is to help retain your…<\/p>\n","protected":false},"author":10,"featured_media":1065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\nWhere does customer loyalty sit in your marketing strategy?<\/title>\n<meta name=\"description\" content=\"In this era where the marketing mix is a made of a most generous number of channels to be present in, does customer loyalty even make the shortlist?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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