{"id":1062,"date":"2023-02-02T14:08:09","date_gmt":"2023-02-02T14:08:09","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:06:32","modified_gmt":"2025-04-04T10:06:32","slug":"dont-settle-for-satisfaction","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/","title":{"rendered":"Don\u2019t Settle for Satisfaction"},"content":{"rendered":"

It\u2019s one of the oldest clich\u00e9s in the market\u2019s handbook: 100% satisfaction guaranteed! But what does it actually\u00a0feel<\/em>\u00a0like to be a satisfied customer? How do you measure satisfaction? How often \u2013 and this is the clincher \u2013 does a sense of satisfaction actually translate to return purchases, referrals and in the world of business long-term\u00a0B2B loyalty<\/a>?<\/p>\n

We can be satisfied by all sorts of things. If you walk up to a cash machine, insert your card, ask for \u00a320 and get \u00a320 back, then you could call that \u2018satisfaction\u2019. Sure, you got what you wanted when you wanted \u2013 no more, no less.<\/p>\n

In many scenarios, this is totally \u2018normal\u2019 and therefore part of the routine of mundane jobs such as walking into the newsagents for a paper, and you get the paper you wanted. True, some things are more satisfying than others \u2013 like peeling that plastic film off a new phone, or hearing the song stuck in your head come on the radio \u2013 but, even then, how memorable are those moments? Are they just for that moment in time\u2026.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s one of the oldest clich\u00e9s in the market\u2019s handbook: 100% satisfaction guaranteed! But what does it actually\u00a0feel\u00a0like to be…<\/p>\n","protected":false},"author":10,"featured_media":1063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\nDon\u2019t Settle for Satisfaction | Incentivesmart<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Settle for Satisfaction | Incentivesmart\" \/>\n<meta property=\"og:description\" content=\"It\u2019s one of the oldest clich\u00e9s in the market\u2019s handbook: 100% satisfaction guaranteed! But what does it actually\u00a0feel\u00a0like to be...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-02T14:08:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T10:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"headline\":\"Don\u2019t Settle for Satisfaction\",\"datePublished\":\"2023-02-02T14:08:09+00:00\",\"dateModified\":\"2025-04-04T10:06:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\"},\"wordCount\":186,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\",\"name\":\"Don\u2019t Settle for Satisfaction | Incentivesmart\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg\",\"datePublished\":\"2023-02-02T14:08:09+00:00\",\"dateModified\":\"2025-04-04T10:06:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage\",\"url\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg\",\"contentUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg\",\"width\":2000,\"height\":1300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.incentivesmart.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Don\u2019t Settle for Satisfaction\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.incentivesmart.com\/#website\",\"url\":\"https:\/\/www.incentivesmart.com\/\",\"name\":\"Incentivesmart\",\"description\":\"Unleash the power of Rewarding Relationships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.incentivesmart.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"url\":\"https:\/\/www.incentivesmart.com\/blog\/author\/alex\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Don\u2019t Settle for Satisfaction | Incentivesmart","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/","og_locale":"en_GB","og_type":"article","og_title":"Don\u2019t Settle for Satisfaction | Incentivesmart","og_description":"It\u2019s one of the oldest clich\u00e9s in the market\u2019s handbook: 100% satisfaction guaranteed! But what does it actually\u00a0feel\u00a0like to be...","og_url":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/","og_site_name":"Incentivesmart","article_published_time":"2023-02-02T14:08:09+00:00","article_modified_time":"2025-04-04T10:06:32+00:00","og_image":[{"width":2000,"height":1300,"url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg","type":"image\/jpeg"}],"author":"Alex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#article","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/"},"author":{"name":"Alex","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a"},"headline":"Don\u2019t Settle for Satisfaction","datePublished":"2023-02-02T14:08:09+00:00","dateModified":"2025-04-04T10:06:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/"},"wordCount":186,"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/","url":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/","name":"Don\u2019t Settle for Satisfaction | Incentivesmart","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage"},"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg","datePublished":"2023-02-02T14:08:09+00:00","dateModified":"2025-04-04T10:06:32+00:00","author":{"@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a"},"breadcrumb":{"@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#primaryimage","url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg","contentUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Dont-Settle-for-Satisfaction.jpg","width":2000,"height":1300},{"@type":"BreadcrumbList","@id":"https:\/\/www.incentivesmart.com\/blog\/dont-settle-for-satisfaction\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incentivesmart.com\/"},{"@type":"ListItem","position":2,"name":"Don\u2019t Settle for Satisfaction"}]},{"@type":"WebSite","@id":"https:\/\/www.incentivesmart.com\/#website","url":"https:\/\/www.incentivesmart.com\/","name":"Incentivesmart","description":"Unleash the power of Rewarding Relationships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incentivesmart.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g","caption":"Alex"},"url":"https:\/\/www.incentivesmart.com\/blog\/author\/alex\/"}]}},"_links":{"self":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/1062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/comments?post=1062"}],"version-history":[{"count":0,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/1062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media\/1063"}],"wp:attachment":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media?parent=1062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/categories?post=1062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/tags?post=1062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}