{"id":1060,"date":"2023-02-10T14:07:03","date_gmt":"2023-02-10T14:07:03","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:05:39","modified_gmt":"2025-04-04T10:05:39","slug":"is-pounds-not-points-really-the-way-to-go","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/is-pounds-not-points-really-the-way-to-go\/","title":{"rendered":"Is ‘Pounds, Not Points’ Really the Way to Go?"},"content":{"rendered":"

There are some things we can\u2019t help but resent spending our money on. When that \u2018Check Engine\u2019 light starts glowing, or when the school uniforms get a little too tight once again, or when the dentist sits back in her chair and says, \u201cI\u2019ll need you to book another appointment\u201d. They are the bare necessities \u2013 and, unlike the\u00a0bear<\/em>\u00a0necessities, they definitely aren\u2019t free to scavenge from the forest floor as you hum a merry tune.<\/p>\n

The supermarket is another place where spending hard-earned money rarely feels like a joy. Besides the occasional treat snuck into the trolley, there are plenty of bare necessities that make their way down the conveyer belt quite unceremoniously.<\/p>\n

This is, of course, why supermarket loyalty schemes prove so successful. Most of us\u00a0have<\/em>\u00a0to go to the supermarket at least once a week and, unless it\u2019s way out of our way, the supermarket with the most beneficial (and, most importantly, memorable) loyalty scheme is likely to be our destination.<\/p>\n

That brings us onto to Asda, who recently unveiled a new pounds-based rewards scheme for their customers \u2013 a novelty in the supermarket circle, given the emphasis Asda\u2019s main competitors place on points, rather than pounds. And, when it boils down to the age-old debate between money and points, Asda\u2019s new efforts are just as relevant to\u00a0B2B loyalty<\/a>\u00a0as they are to the traditional, B2C loyalty schemes.<\/p>\n

So, here it is \u2013 our in-depth, up close and personal look at Asda\u2019s new rewards scheme \u2013 what we admire, and what experience has taught us we\u2019d rather steer away from.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are some things we can\u2019t help but resent spending our money on. When that \u2018Check Engine\u2019 light starts glowing,…<\/p>\n","protected":false},"author":10,"featured_media":1061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\nIs 'Pounds, Not Points' Really the Way to Go?<\/title>\n<meta name=\"description\" content=\"Asda's (potentially) game changing new loyalty scheme embraces cash rewards, rather than points. 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