{"id":1052,"date":"2023-03-17T13:53:28","date_gmt":"2023-03-17T13:53:28","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T10:01:09","modified_gmt":"2025-04-04T10:01:09","slug":"how-to-implement-incentives-that-actually-work","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/","title":{"rendered":"How to Implement Incentives That Actually Work"},"content":{"rendered":"<p>Incentivising good behaviour is backed by years of evidence. It\u2019s incredibly effective at motivating further good behaviour \u2013 which is, of course, what you want from your customers, from your employees, and from your channel. The better your employees are encouraged to be, or the better you are at\u00a0<a href=\"https:\/\/www.incentivesmart.com\/customer-loyalty\" target=\"_blank\" rel=\"noopener\">rewarding customers<\/a>, the better they can be; and any argument that presents an opposing view can quite frankly be left behind in the Victorian era those thoughts belong.<\/p>\n<p>Why? Because encouragement trumps discouragement any day.<\/p>\n<p>But it\u2019s not always that simple. The phrase, \u2018incentivising your channel\/customers will promote positive behaviours\u2019 is a relatively simple one, but in order for incentives to be the powerhouse they can be, you have to look closer and deeper into how to achieve behaviour. What does \u2018incentivising\u2019 even mean? There are many different ways to incentivise; from offering a child sweets for bringing you an item you needed from another room, to offering someone a knighthood for their international charity work. The incentive has to be representative of the effort required to complete the action and offer something relevant to the individual to ensure the incentive lands with the desired force and impact. And believe us when we say it&#8217;s relatively easy to get this soooo wrong.<\/p>\n<p>Although, does anyone ever turn down an incentive reward?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incentivising good behaviour is backed by years of evidence. It\u2019s incredibly effective at motivating further good behaviour \u2013 which is,&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Implement Incentives That Actually Work<\/title>\n<meta name=\"description\" content=\"Why do incentives help people tick? Click here for our guide to implementing successful incentives for employees, channel partners, and customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Implement Incentives That Actually Work\" \/>\n<meta property=\"og:description\" content=\"Why do incentives help people tick? Click here for our guide to implementing successful incentives for employees, channel partners, and customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-17T13:53:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T10:01:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/How-to-Implement-Incentives-That.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"headline\":\"How to Implement Incentives That Actually Work\",\"datePublished\":\"2023-03-17T13:53:28+00:00\",\"dateModified\":\"2025-04-04T10:01:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/\"},\"wordCount\":230,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/How-to-Implement-Incentives-That.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/\",\"name\":\"How to Implement Incentives That Actually Work\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/how-to-implement-incentives-that-actually-work\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/How-to-Implement-Incentives-That.jpg\",\"datePublished\":\"2023-03-17T13:53:28+00:00\",\"dateModified\":\"2025-04-04T10:01:09+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"description\":\"Why do incentives help people tick? 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