{"id":1048,"date":"2023-03-30T13:51:05","date_gmt":"2023-03-30T13:51:05","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:57:38","modified_gmt":"2025-04-04T09:57:38","slug":"from-customers-to-employees-the-importance-of-knowing-your-audience","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/from-customers-to-employees-the-importance-of-knowing-your-audience\/","title":{"rendered":"From Customers to Employees: The Importance of Knowing Your Audience"},"content":{"rendered":"

Knowing your audience helps you figure out so much. What birthday presents suit what person, what type of content the individual likes to read, what messages they care about, what their favourite chocolate is to help with the all important purchase of the Easter egg. And once you have an idea of what your target audience wants then you can more easily deliver a personalised and relevant experience you know what makes your audience\u2026it\u2019s so logical<\/p>\n

Why? Because audiences know who they are and, more specifically, what enticed them towards you in the first place. If they came for \u2018X\u2019, but you suddenly start centring all of your\u00a0B2B marketing<\/a><\/strong>\u00a0efforts around \u2018A\u2019, then it\u2019s far more likely that they lose interest than they suddenly flip 180\u00b0 and start wanting, needing, and enthusiastically pursuing \u2018A\u2019. It would be great if the majority of customers acted like that, but customers aren\u2019t made of soft clay \u2013 they can\u2019t be formed and re-formed into new shapes accordingly.<\/p>\n

You\u2019ve got to ascertain, not establish their existing shape, and cater to every bit of information you glean, if you want to turn them into the best possible customers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Knowing your audience helps you figure out so much. 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