{"id":1020,"date":"2023-06-28T13:01:07","date_gmt":"2023-06-28T13:01:07","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:48:50","modified_gmt":"2025-04-04T09:48:50","slug":"our-approach-to-gamification-and-gathering-richer-data","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/our-approach-to-gamification-and-gathering-richer-data\/","title":{"rendered":"Our Approach to Gamification and Gathering Richer Data"},"content":{"rendered":"

We all need that spoonful of sugar \u2013 something that sweetens the deal or helps the medicine go down. That in-built \u2018Fun-o-meter\u2019 that makes kids so fickle with their attention doesn\u2019t just go away as we get older. True, we\u2019re a little better at coping with mundane things like queues and long car rides, but our attention spans are still more apt to pursue fun, engaging things than the dull, dry, and downright dreary alternatives.<\/p>\n

What\u2019s this got to do with running a successful\u00a0B2B customer loyalty programme<\/a>? Everything. Here\u2019s why\u2026<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

We all need that spoonful of sugar \u2013 something that sweetens the deal or helps the medicine go down. That…<\/p>\n","protected":false},"author":10,"featured_media":1021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"\nOur Approach to Gamification and Gathering Richer Data<\/title>\n<meta name=\"description\" content=\"How do you utilize your customer incentive scheme to get a richer supply of data and key insights? With a little fun and self-promotion. 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