{"id":1018,"date":"2023-07-06T13:00:09","date_gmt":"2023-07-06T13:00:09","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:47:45","modified_gmt":"2025-04-04T09:47:45","slug":"what-you-need-to-know-about-customer-loyalty-data","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/","title":{"rendered":"What You Need to Know About Customer Loyalty Data"},"content":{"rendered":"<p>Data, data, everywhere \u2013 and yet, a lot of the time, it never quite hits the spot. These days, thanks to automation and AI, we\u2019re able to gather more data than ever before, easier than ever before. A single customer\u2019s journey from social media to email to your site to your checkout \u2013 or, in B2B, that more complicated journey through the funnel \u2013 generates 360\u00b0 of insights.<\/p>\n<p>And, of course, the more you gather, the more you know. Data is great for the bigger pictures of marketing, sales, product development and competitive analysis, but also for the smaller picture \u2013 for personalisation and building emotional engagement with individual customers.<\/p>\n<div class=\"hs-cta-embed hs-cta-embed-188375258646\" style=\"max-width:100%; max-height:100%; width:724px;height:473.05322265625px\" data-hubspot-wrapper-cta-id=\"188375258646\">\n  <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n<div class=\"hs-cta-loading-dot__container\">\n<div class=\"hs-cta-loading-dot\"><\/div>\n<div class=\"hs-cta-loading-dot\"><\/div>\n<div class=\"hs-cta-loading-dot\"><\/div>\n<\/p><\/div>\n<div class=\"hs-cta-embed__skeleton\"><\/div>\n<picture><source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 480px)\" \/><img decoding=\"async\" alt=\"How to keep customers coming back for more{{ include_custom_fonts({&quot;Poppins&quot;:[&quot;Semi Bold&quot;]}) }}\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5921162\/interactive-188375258646.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\" \/>\n  <\/picture>\n<\/div>\n<p>&nbsp;<br \/>\nA lot of companies are sitting on a pile of data that could be incredibly valuable, if they just gave it a chance.<\/p>\n<p>But, even still, not all data is created equal, and that\u2019s why so much of the data we bank seems to fizzle rather than pop. It all starts at the source, and the fact that we need to extract our data from the right places\u2026<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data, data, everywhere \u2013 and yet, a lot of the time, it never quite hits the spot. These days, thanks&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What You Need to Know About Customer Loyalty Data<\/title>\n<meta name=\"description\" content=\"The right customer loyalty programme will yield a wealth of insights, but how do you use them or get them in the first place? Click here for more info.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know About Customer Loyalty Data\" \/>\n<meta property=\"og:description\" content=\"The right customer loyalty programme will yield a wealth of insights, but how do you use them or get them in the first place? Click here for more info.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-06T13:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T09:47:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"headline\":\"What You Need to Know About Customer Loyalty Data\",\"datePublished\":\"2023-07-06T13:00:09+00:00\",\"dateModified\":\"2025-04-04T09:47:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\"},\"wordCount\":188,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\",\"name\":\"What You Need to Know About Customer Loyalty Data\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg\",\"datePublished\":\"2023-07-06T13:00:09+00:00\",\"dateModified\":\"2025-04-04T09:47:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"description\":\"The right customer loyalty programme will yield a wealth of insights, but how do you use them or get them in the first place? Click here for more info.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage\",\"url\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg\",\"contentUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg\",\"width\":2000,\"height\":1300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.incentivesmart.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What You Need to Know About Customer Loyalty Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.incentivesmart.com\/#website\",\"url\":\"https:\/\/www.incentivesmart.com\/\",\"name\":\"Incentivesmart\",\"description\":\"Unleash the power of Rewarding Relationships\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.incentivesmart.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\",\"name\":\"Alex\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g\",\"caption\":\"Alex\"},\"url\":\"https:\/\/www.incentivesmart.com\/blog\/author\/alex\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What You Need to Know About Customer Loyalty Data","description":"The right customer loyalty programme will yield a wealth of insights, but how do you use them or get them in the first place? Click here for more info.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/","og_locale":"en_GB","og_type":"article","og_title":"What You Need to Know About Customer Loyalty Data","og_description":"The right customer loyalty programme will yield a wealth of insights, but how do you use them or get them in the first place? Click here for more info.","og_url":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/","og_site_name":"Incentivesmart","article_published_time":"2023-07-06T13:00:09+00:00","article_modified_time":"2025-04-04T09:47:45+00:00","og_image":[{"width":2000,"height":1300,"url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg","type":"image\/jpeg"}],"author":"Alex","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alex","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#article","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/"},"author":{"name":"Alex","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a"},"headline":"What You Need to Know About Customer Loyalty Data","datePublished":"2023-07-06T13:00:09+00:00","dateModified":"2025-04-04T09:47:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/"},"wordCount":188,"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg","articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/","url":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/","name":"What You Need to Know About Customer Loyalty Data","isPartOf":{"@id":"https:\/\/www.incentivesmart.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage"},"image":{"@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage"},"thumbnailUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg","datePublished":"2023-07-06T13:00:09+00:00","dateModified":"2025-04-04T09:47:45+00:00","author":{"@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a"},"description":"The right customer loyalty programme will yield a wealth of insights, but how do you use them or get them in the first place? Click here for more info.","breadcrumb":{"@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#primaryimage","url":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg","contentUrl":"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/What-You-Need-to-Know-About-Cust.jpg","width":2000,"height":1300},{"@type":"BreadcrumbList","@id":"https:\/\/www.incentivesmart.com\/blog\/what-you-need-to-know-about-customer-loyalty-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.incentivesmart.com\/"},{"@type":"ListItem","position":2,"name":"What You Need to Know About Customer Loyalty Data"}]},{"@type":"WebSite","@id":"https:\/\/www.incentivesmart.com\/#website","url":"https:\/\/www.incentivesmart.com\/","name":"Incentivesmart","description":"Unleash the power of Rewarding Relationships","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.incentivesmart.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a","name":"Alex","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.incentivesmart.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7f5d8fe95499233955914792d3a8c5a058372439263a199cbada89b39c60ac6c?s=96&d=mm&r=g","caption":"Alex"},"url":"https:\/\/www.incentivesmart.com\/blog\/author\/alex\/"}]}},"_links":{"self":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/1018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/comments?post=1018"}],"version-history":[{"count":0,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/posts\/1018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media\/1019"}],"wp:attachment":[{"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/media?parent=1018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/categories?post=1018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.incentivesmart.com\/wp-json\/wp\/v2\/tags?post=1018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}