{"id":1016,"date":"2023-07-11T12:54:49","date_gmt":"2023-07-11T12:54:49","guid":{"rendered":"https:\/\/www.incentivesmart.com\/blog\/\/"},"modified":"2025-04-04T09:46:07","modified_gmt":"2025-04-04T09:46:07","slug":"why-leaderboards-help-drive-performance","status":"publish","type":"post","link":"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/","title":{"rendered":"Why Leaderboards Help Drive Performance"},"content":{"rendered":"<p>Competitiveness is a sliding scale. Some of us are way up at the top, ready to stash 500 in Monopoly money under the board until the final twenty minutes of the game or let a friendly game of basement ping-pong descend into an intense game of whack-it-as-hard-as-you-can. The rest of us are a little more relaxed \u2013 maybe we\u2019re not above glancing at the reflection of our partner\u2019s poker hand in their sunglasses but, then again, we\u2019re always happy to be paired with the bad artist for Pictionary.<\/p>\n<p>Still, some things can easily work up that competitive spirit, and leaderboards are one of them.<\/p>\n<p>Leaderboards tell a story in real-time, and they are pretty effective at lighting a fire under our feet and getting us pleasantly riled up. That\u2019s why we integrated them into our\u00a0<a href=\"https:\/\/www.incentivesmart.com\/customer-loyalty\" target=\"_blank\" rel=\"noopener\">B2B customer loyalty programmes<\/a>.<\/p>\n<p>Take a look at the landslide success story that is Peloton. While many a stationary bike has idled away in the corner of the spare room or beneath a pile of coats and scarves, Peloton\u2019s stationary bikes have taken on a near-legendary status in our lives. True, the basic principle behind their stationary bikes is no different to any other, but their integrated, membership-only experience puts them head, shoulders, knees, and toes above the competition.<\/p>\n<p>This experience is built around a Leaderboard \u2013 the ability to earn points during each session and climb the Leaderboard, beating friends to the top spot. This idea of\u00a0<a href=\"https:\/\/medium.com\/agileinsider\/fitness-gamification-a-product-managers-review-of-the-peloton-bike-and-the-leaderboard-53e5aafba1ea\" target=\"_blank\" rel=\"noopener\">fitness gamification<\/a>\u00a0means users will pay a much higher price, demonstrate fervent brand loyalty, and enjoy a better overall experience.<\/p>\n<p>But that\u2019s different, isn\u2019t it? How does the leaderboard translate into sales?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Competitiveness is a sliding scale. Some of us are way up at the top, ready to stash 500 in Monopoly&#8230;<\/p>\n","protected":false},"author":10,"featured_media":1017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","topics-customer-loyalty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Leaderboards Help Drive Performance<\/title>\n<meta name=\"description\" content=\"Done right, leaderboards can be incredibly useful for driving performance, particularly between channel partners or within sales teams. Click here for more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Leaderboards Help Drive Performance\" \/>\n<meta property=\"og:description\" content=\"Done right, leaderboards can be incredibly useful for driving performance, particularly between channel partners or within sales teams. Click here for more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Incentivesmart\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-11T12:54:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-04T09:46:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Why-Leaderboards-Help-Drive-Perf.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alex\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/\"},\"author\":{\"name\":\"Alex\",\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"headline\":\"Why Leaderboards Help Drive Performance\",\"datePublished\":\"2023-07-11T12:54:49+00:00\",\"dateModified\":\"2025-04-04T09:46:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/\"},\"wordCount\":285,\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Why-Leaderboards-Help-Drive-Perf.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/\",\"url\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/\",\"name\":\"Why Leaderboards Help Drive Performance\",\"isPartOf\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.incentivesmart.com\/blog\/why-leaderboards-help-drive-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.incentivesmart.com\/wp-content\/uploads\/2024\/06\/Why-Leaderboards-Help-Drive-Perf.jpg\",\"datePublished\":\"2023-07-11T12:54:49+00:00\",\"dateModified\":\"2025-04-04T09:46:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.incentivesmart.com\/#\/schema\/person\/772ff5ed5bc972836621a6e31f96504a\"},\"description\":\"Done right, leaderboards can be incredibly useful for driving performance, particularly between channel partners or within sales teams. 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